Market Research

Insufficient market research is one of the two most important reasons for business failure. (In case you are wondering, the other main reason is insufficient start-up capital!). Robust market research before starting a new business can provide a solid base on which to grow and develop. Cutting corners, or setting up a business just based on “gut feel”, can lead to a huge waste of time, energy and money.

In the case of existing businesses, knowing what is happening in your target market, how your company, your goods and services are perceived by others etc, can be crucial, and the same applies for any new products or services you want to take to market.

BPS has the capability of conducting market research both across Scotland and in other areas of the UK.

Secondary research often precedes primary research and covers desk research and internet research;

Primary research is the direct gathering of information and data by, for example,
• B2B executive interviews
• Telephone interviews
• Focus groups
• “Mystery shopper”
• Customer care/satisfaction surveys
• Exit surveys for events/exhibitions.

Questionnaires are designed in-house and are always approved by the client before any research begins.

If you want to know more about your market, contact us for a free initial meeting to discuss and understand your requirements. Call Anne Iravani on 01651 891790 or Email: bpscotland@btopenworld.com


Business Plus Scotland can also offer the following services (click on links for more details):
Business Development
Events